Bayer Corporation, a multi-billion dollar research-based company with major businesses in health care, life sciences, and chemicals, markets 10,000 products in nine divisions.  The company’s Polymers & Chemicals divisions needed integration technology to support their North American sales force.  CASAHL Replic-Action was implemented to tie together disparate systems and streamline data to and from the sales team.

While out in the field selling polymer and chemical products that enhance the appearance, performance, and technological potential of a wide range of products, Bayer’s sales team can access vital customer, product and sales information directly from their laptop computers so as to better serve their clients.  In addition, information gathered in the field can then be used to support mission-critical marketing and manufacturing functions.

“We looked at a number of different Lotus Notes data integration products on the market,” said Dave Johnston, Manager of Lotus Notes Applications for Bayer’s Polymers and Chemicals divisions. “What we found was that Replic-Action was the only tool available that provided all the functionality we needed.  The other tools required scripting to do things that Replic-Action can do with a simple point-and-click setup.  We are also pleased with the technical support that the vendor was able to provide as we moved forward with our application. We hope to find similar opportunities for future business applications.”

Challenge
To integrate Lotus Notes based Sales Force Automation Systems to multiple enterprise application systems, including mainframe legacy data

Solution
CASAHL Replic-Action 5.1.4

Business Benefits

• Sales Team can easily access customer, product and sales information

• Information gathered in the field can be used for better business/ market analysis

• Better customer service

• Accurate information is more readily available to support sales, manufacturing and marketing efforts